How to market/advertise an Authors Direct storefront

How to market/advertise an Authors Direct storefront

Best Marketing Practices for Authors

The most important thing you can do to see success on Authors Direct is to take an active approach to marketing. 100% of Authors Direct sales happen because of a promotion, social post, or other form of engagement by authors! 

That’s because Authors Direct isn’t a traditional retailer, we don’t market directly to consumers for you. This allows us to pay out market leading royalties and lines up perfectly with our vision of creating the opportunity for authors.

Marketing Tactics

  1. Show Listeners that it is Easy to Use:  Trying out a new service can feel like work.  Making sure your users have a good sense of the process, and how easy it is, can make a big difference.
  2. First Book Free:  Your first sale will always be the hardest – the listener has to try a new service and download a new app.  To solve this, try setting a Purchase Price of $0.00 for novellas or first-in-series.  Once those users have the app installed, your next sale is that much more likely to succeed.
  3. Drive Home the Value:  The Authors Direct royalty rate allows you set more aggressive pricing while still taking home more per sale.  Get aggressive on pricing – and make sure your audience knows that this is the best price they’ll get!  Even better, letting your listener know that they more effectively support your writing with Authors Direct purchases can help them choose which service to buy from.
  4. Take Advantage of our Tools: We’re building out a nice toolkit of graphics and other tools to help you market to your audience.  Here’s a few below of what we’ve prepared, with more to come!

Marketing Assets

Launch Kit 2020Social media images and suggested copy from our 2020 launch kit. Announce that your audiobooks are available through your personal storefront.
Launch Kit 2019: Social media and email header images from our 2019 launch kit. Announce your audiobooks are available on through your personal storefront and to market giveaways through Authors Direct.
Availability Badge: Include this badge on any existing images that show where your audience can purchase your books and audiobooks.
How-To Stepper: Post this image to show your audience that purchasing your book on Authors Direct is as easy as 1, 2, 3.